The gift that keeps on giving
Once more, with feeling!
Battleborn is: FPS; hobby-grade coop campaign; genre-blended, multi-mode competitive e-sports; meta-growth, choice + epic Battleborn Heroes!
— Randy Pitchford (@DuvalMagic)Jun 30, 2025
One year ago,Gearbox announcedBattleborn, which sounds pretty cool on its own,I guess. But a regular announcement wasn’t enough. Not for Gearbox president Randy Pitchford. He had to tell us exactly how greatBattlebornis. The only problem is that he did so using anancient language that only the elder gods can understand.
In doing so, something unexpected happened. We read the tweet. We laughed. But then we read it again the next day. And the next. And the next. This tweet housed within itself some sort of arcane magicks, captivating our attention for months. Kyle retweets it regularly. We cannot escape it.
Every time I read it, I had a new favorite part. First it was “hobby-grade.” Aren’t all video games hobby-grade? Next it was “meta-growth.” Um, what? After that it’s the fact that Pitchford definesBattlebornwithBattleborn, creating a recursive loop that traps any reader until their sanity drains to nothing. What isBattleborn? It’s a game withBattlebornheroes in it, obviously! Wait, but what areBattlebornheroes? They’re the heroes inBattleborn!
Finally I settled on “choice” being my favorite line in Pitchford’s dark runic poem. Is that supposed to mean choice plays a big role in the game, or is it just a label like the USDA puts on a T-bone steak? I have folded “choice” into my vernacular at this point, appending it to the end of sentences to wrap things up.
So to celebrate the first anniversary since Randy Pitchford uttered the words from the Forbidden Scrolls of Uth’gek, I decided to compose my own utterly nonsensical tweet in the Pitchford style. Feel free to post your own version, if you fear not the wrath of the old ones you may inadvertently summon. Choice.
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